About ME

I’m a freelance creative copywriter. That’s the simplest way to describe what I am and what I do. 

I spent 12 years in Hong Kong as a Senior Writer and Creative Director at Ogilvy, winning pitches, awards, hearts and minds.

My work helped turn Huawei into a name no one could pronounce into the biggest Chinese brand on the planet. I also worked on Coca-Cola, Nestle, Colgate, Motorola, Ford, VW, Marriott Hotels, Shangri-La, and Asia Miles, to name a few.

Before my Asian adventure, I did some cool stuff in the UK for JWT and TBWA/Manchester.

I believe in the power of honesty and comedy. If you can understand people and make them laugh, they’ll love your brand.

Simple as that.