richard sorensen

This campaign won Hong Kong’s first ever Cannes Gold Lion for print and Outdoor.

When Heat Happens, Stay Cool with Sprite. A huge global campaign that kicked off with these quirky films.

HSBC and Cathay Pacific are the main title sponsors of the Hong Kong Rugby Sevens. Marriott was a minor sponsor with a tiny budget. For two years running, thanks to a rugby legend with a split personality, we absolutely owned the global event, picking up two Gold Effies along the way.

The client wanted something different and fun, so we delivered, via a nipple licking stuffed purple llama. The weirdest spot ever made in Hong Kong. By far.

Tastes like Tequila from Mexico but it’s made in China and it’s not Tequila. An honest line that you can’t really argue with. Unless you’re Mexican. Ex pats have no idea what China’s biggest selling spirit tastes like, so we thought we’d spell it out for them in this fun, award-winning campaign.

A great brand to work on, especially in the lead-up to Valentines Day. Sex sells, and this award winning campaign managed to sell a truck load of weird and wonderful products.

Nature’s giving up on life. Let’s hope humans never do the same.

This campaign encouraged thousands of ants to come together and clean up Hong Kong.

12 years ago, no one had heard of Huawei outside China, and no one could pronounce it. It’s now world famous, for many reasons, but in no small part to our decade long branding work. It is quite possibly one of the hardest brands on earth to work for. This is just a small sample of the work we managed to inspire the client to run.

Launching a new Shangri-La hotel in Istanbul during an uprising was no easy task. But we did it.

Every once in a while, we produce work for Colgate that doesn’t feature smiling humans.

Another award-winning series of films for Shutterstock that cost absolutely nothing to make.

This simple idea helped Asia’s biggest rewards brand connect with their online fans during the FIFA World Cup.

This is no ordinary flag. It is a flag that unites the planet, spans cultures, and connects countries. It travels the world, brings everyone together and represents a world of support together as one. It has thousands of parts, but there are no separate pieces. It is One Flag. Made by One Thread. Personalized by the people – in support of Tokyo 2020+1.

My wife is a photographer and I love Star Wars, so when we went to Tibet, I dressed up as Boba Fett.